Wednesday, August 09, 2006

Negative Advertising

If you read this businessweek article, some people are just now realizing that some advertising is annoying and prevents customers from purchasing their products. That could be the synopsis of the whole article. Some commercials and branding are unattractive to people and they do not want to be exposed to it. Should they be forced to, in the same way that non-smokers are sometimes exposed to cigarette smoke? Well, are there obvious negative health effects from bad advertising? Irritation, biochemical and neurochemical strains, some minor consequences. It's probably no worse than radiation from a CRT tube for the duration of the commercial... which is not nothing.

But will this make you money, or bring you international distaste? No more bad ads. No more 'forced' ads. Reduced ads. Life sells itself.

No comments: