Ford and Death

Ford invested in larger SUVs in the late 1990's, along with most American automakers. Clearly aware of peak oil as all such professional automakers, financial analysts, geologists, and industry and political leaders should have been, they chose to invest against the math.

Now they face decreased market competivity in an increasingly educated, active, and discerning consumer field, while Asian-corp vehicles are giving [just barely] more efficient and somewhat cheaper and more reliable products, and taking a larger share of the market.

Ford and GM actually own certain extremely efficient patents. Will those patents go on their auction block, or will they break out the Pogue carb and water fracturing and other high efficiency technologies they have been hoarding away from their competition? The choice is not in my hands, and the 10-year results will be the same.

I recommend these automakers become truthful about their patent holdings and make use of them this quarter. For the good of earth and for the good of the market.